I build and look after websites for Brisbane small businesses and health practices.
One build fee, then a monthly plan that keeps it current.
The problem
Your weak (or nonexistent) website is costing you customers you'll never hear from
People will look you up before they call. They check your hours, your address and whether you're taking new customers. If your site is out of date, slow on a phone, or hard to read, they don't complain... they move on to the next result.
You don't see it happen. The enquiry that never arrives leaves no trace, so the cost stays invisible until a quiet month shows up.
And when someone does reach your site, they're usually asking two things: can I trust you, and what do I do next? A page that answers both in a few seconds does more for you than any amount of clever design.
In healthcare, someone looking for care is often anxious or short of time. A clear page is part of looking after them.
The same home page, before and after Example only
- Says “Welcome”, not what the business does.
- No clear next step, just “Click here”.
- Hours and contact details are on another page.
- Says what the business does, and where.
- Opening hours and how to get in touch, straight away.
- One clear next step.
The solution
I'll look after it, so you can look after your business
You didn't start your business to manage a website. It was probably built once, by someone who has since moved on, and now nobody is sure who has the login. I understand that. My job is to make your site something you rarely have to think about.
I'm Sebastian. I studied marketing, focusing on user experience and digital channels, so I start with what your site has to do for your business, not how it looks. You deal with one person: me. I build every site myself.
I've also worked in digital marketing in healthcare, including web development, so I understand what a practice needs from its site: clear information for people who are often worried, and wording that's careful about what it promises.
And I'm a writer and filmmaker. That's why I care about how a page opens, where your eye goes first and what you read next.
Why it works
You own your site, and you can change it yourself
You own it.
Your site lives in your own Webflow account, and your domain is registered in your name. If we ever stop working together, you keep everything.
You can edit it.
Webflow lets you change text and photos yourself, without calling anyone. For anything bigger, that's what your monthly plan is for.
The cost is predictable.
One build fee, then one monthly fee. Extra work beyond your included hours is quoted before I start, so there are no surprises. You pay Webflow and your domain registrar directly, and I list those costs before you sign.
Everyone can use it. I build every site to WCAG 2.2 AA, which means people who use screen readers, keyboards or larger text can use it too. How I approach accessibility
The plan
Your new website in four simple steps
- Book a call, and I get a feel for what you need.
- We agree a plan and I build the site.
- Once you're happy, the site goes live, usually within 4 to 6 weeks.
- Each month I send a short report and make the updates you need.
After launch
After launch, the site stops being a worry
Here's what the monthly plan gives you:
- A site that loads quickly, works on a phone and says what you do.
- Changes made within three business days of you asking, up to your included hours.
- A short report each month showing what changed and confirming that your site loads and your forms work, with visitor figures from Google Analytics if they're useful for your business.
- One person to ask, who already knows your site.
Your October report
Example only
Monthly checks
- Site loads on phone and desktopChecked
- Contact form sendsTested
- Technical search basicsIn order
- AccessibilityNothing to flag
- Visitor figures (Google Analytics)Included
Changes made
- Updated your opening hours for the holidays
- Added a new team member
- Swapped the photo on your home page
Hours used
2 of 3 included hours
Pricing
Clear prices, no surprises
The build
$4,999AUD, excl. GST, one-off
- Home, services, about, team and contact pages, as a starting point
- A way to book, linked to your booking system
- Your words, written by me from your brief
- Two rounds of changes
- Launch
The monthly plan
$399AUD, excl. GST, a month
- Up to 3 hours of updates
- A short report, with Google Analytics visitor figures if they suit your business
- A monthly check that your site loads, your forms work and the technical search basics are in order
Starts when your site goes live, for at least 3 months.
Founding client offer
$3,999for the build, instead of $4,999
My first three clients get the build at the founding price. In return, you let me show your finished site in my portfolio. The monthly plan is the same.
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What it costs to own your site
Your site and your domain are in your name, so you pay for them directly. These costs carry on even if you later stop your monthly plan with me. And if we ever stop working together, your site keeps running and stays yours.
- Webflow hostingKeeps your site online. A simple site needs Webflow's Basic plan. A site with a blog or other content you add regularly needs Premium.
- US$15 to US$39a month, plus tax, paid to Webflow
- Domain nameYour web address, such as yourbusiness.com.
- From US$12a year, paid to your domain registrar
What's in a build
It depends on your business, so we agree the pages and features on our first call.
Most sites start with home, services, about, team and contact pages, plus a way to book. If you already use a booking system, I link it to your site. If you need a new one, I can set it up: my time is quoted separately, and you pay the booking system's own subscription.
Most sites go live within 4 to 6 weeks of agreeing the plan.
Why the monthly plan comes with the build
It means you don't have to think about your site. I look after it, you get a short report each month, and you have time set aside for the changes you need.
The first 3 months matter most. They're when I check that the new site works as intended and fix anything that comes up, and when most people think of changes once they see the site live.
Extra work
If something needs more than your included hours, I tell you what it involves and what it costs. I don't start until you say yes in writing.
Unused hours don't carry over to the next month.
Not included
Webflow hosting and your domain, which you pay directly (see above) and I list before you sign.
Larger projects, such as new sections, a new booking system or a redesign, which I quote separately.
Terms: The monthly plan starts at launch. Minimum 3 months, then month to month with 30 days' notice and no exit fee. Prices exclude GST.
Questions
Frequently asked questions
Who owns my website?
You do. I build it, then hand it over to your own Webflow account along with your domain.
What pages and features do I get?
It depends on your business, so we agree the details on our first call. Most sites start with home, services, about, team and contact pages, plus a way for customers to book. If you already use a booking system, I link it to your site. If you need a new one, I set it up, which usually costs extra: my time is quoted separately, and you pay the booking system's own subscription.
Do you write the words, or do I?
I do. Turning what you do into clear, short pages is a big part of what I offer. You give me a brief by answering a few questions about your business and your customers, and we talk it through. I write the pages, and you check and approve every word before anything goes live. You supply your logo and photos. If you don't have photos you're happy with, I'll suggest options, such as stock photos or a local photographer, at your cost.
How long does a new site take?
Most sites go live within 4 to 6 weeks of agreeing the plan. It depends mostly on how quickly we can agree the words and gather your photos.
What does the monthly fee cover?
Up to 3 hours of changes each month, a short report (with Google Analytics visitor figures, if they're useful for your business), and a monthly check that your site loads, your forms work and the technical search basics are in order.
Will I see how many people visit my site?
If it's useful for your business, yes. I can set up Google Analytics (GA4) on your site and put the main figures in your monthly report, such as how many people visited, how they found you and which pages they looked at. There's no extra charge for this. Analytics collects information about your visitors, so your privacy policy needs to say so, and in some places, such as the UK and Europe, visitors have to agree before it runs. I'll tell you what applies to your site.
What if I need more than the included hours?
I tell you what the extra work involves and what it costs. I don't start until you say yes in writing.
Do unused hours carry over?
No. They expire at the end of each month.
Can I edit the site myself?
Yes. Webflow lets you change text and images without code. If a change you make breaks something, fixing it comes out of your included hours.
What happens if I cancel?
After the first 3 months, give 30 days' written notice. There's no exit fee. I send a final report and make sure everything is handed over properly. Your site keeps running in your own Webflow account, and you keep paying Webflow and your domain registrar directly, as before.
Am I locked into a contract?
The monthly plan starts at launch, with a 3-month minimum. Those first months are when I check that your site works as intended and fix anything that comes up. They're also when most people think of changes, once they see the site live. After that it runs month to month and doesn't renew for a fixed term.
Who pays for Webflow hosting and my domain?
You do, directly to Webflow and your domain registrar. Webflow currently charges US$15 to US$39 a month, plus tax, depending on the plan and whether you pay yearly: Basic for a simple site, Premium for a site with a blog or other content you add regularly. A domain name costs from US$12 a year. The domain is registered in your name, and I list every cost before you sign.
What if Webflow raises prices or goes down?
Both are outside my control. I'll tell you about price changes as soon as I see them and help you decide what to do. If the site goes down, I check whether the cause is Webflow or your site and tell you.
How fast will you respond?
I reply to requests within one business day and aim to finish ordinary changes within three. I'm not an emergency service, and I'll tell you if something needs longer.
Is my site accessible?
I build every site to WCAG 2.2 AA, so it works with screen readers, keyboards and larger text. New content you add can affect that, so I flag anything I notice in your monthly report. I can't guarantee that a site meets every legal requirement.
Who checks that my health claims are compliant?
You do, as the person advertising the service. I build what you approve and I'm not a lawyer or a regulator. If you run a health practice, check your wording against the advertising rules for your profession before it goes live.
What happens to the details people enter in my contact form?
They go to the form provider your site uses, Webflow by default, which stores details in the United States. Your privacy policy should state this. It is possible to use a different provider that stores data in your own country, but that may cost more and take longer to set up.
Do you use AI?
Yes, only as a tool for drafting and coding. I double-check everything it produces, and I never put your private or customer details into it without asking you first.
Can you show my site in your portfolio?
Only if you say yes. I show screenshots and a short description, never anything confidential, and you can change your mind for future use.
Let's talk about your site
Book a free call and tell me what you need. If you'd rather write, use the form and I'll reply within one business day.
You can also email me at contact@siteupstraight.com.